The ever-evolving music industry is at its peak with releasing music independently. With all the noise and more than 100.000 releases per day, music marketing is a key focus for upcoming artists and established ones. YouTube views, Spotify Promotion, and organic music marketing will be your best friends generate more traction on your profile, and help you to build a long-lasting career.

Social Media is a powerful tool for musicians, and that's a no-brainer. But the key to your success is how you use social media to boost your songs. TikTok, Instagram, Facebook, and all other Social Media platforms are great for reaching an audience. Remember, a company is nothing without marketing, and Social Media is your marketing tool for your music.

Social Media algorithms have gotten better and better and they notice your post rhythm. But to have the right and diverse content you have to make some content which will people have coming back to your profile. Think about posting snippets of new music, studio tours, tour recaps, or how you created a song. But nothing strikes more than a personal story.

Stories and Reels are short content from Instagram and TikTok. They can help you to find new audiences because people will more often send them to friends.

We at Tracks To The Max see more than often that people won't look at their analytics to see what works. You can check all the statistics for when to post, which content to post, and also how long a video should be. This is a key part of having a successful Social Media!

Collaborations are a powerful part of the music industry. If you want to expand your fanbase then start to make collabs. Try to search for people who sit in the same genre of you and see if they have a good following.

Whenever you make a song with another artist, he has some fans you won't have. But you can make them your fans to cross-promote the music and make videos together

Other artists will have a good following too on all streaming platforms. So imagine not only having your followers getting the music on their release radar on the release date but also the other artist's followers! Simple as that you doubled your release engagements

Curate playlists together with the other artists. This will enhance the presence on all platforms and people will enjoy your taste of music.

With streaming being the primary way listeners discover new music, optimizing your presence on platforms like Spotify and Apple Music is crucial. Tracks to the Max offers expert guidance on how to make the most of these platforms.

Tracks to the Max ensures your artist profile is complete with high-quality images, an engaging bio, and links to your social media, making you look professional and approachable.

One of the standout services from Tracks to the Max is their playlist pitching. By leveraging their network of verified curators, they can help get your music placed on influential playlists, driving significant streams.

Tracks to Max’s strategies are designed to trigger Spotify’s algorithm, helping your music get featured on algorithmic playlists like Discover Weekly and Release Radar.

Music videos are still one of the most dynamic ways to showcase your music and personal identity. We at Tracks to the Max see a high rise of Music Videos getting people's attention and get them to streaming companies.

A music video is about yourself as an artist and the person behind the music. So the video should resemble your idea for the song and the message you want to send to the listeners. Plus, if you have somebody film a video of how the video is made, you have content for your social media pages.

The YouTube algorithm is always searching for the right content to show to people. The more YouTube views your music video has, and people enjoying it, the more new viewers YouTube will find for your video, through their explore page. Again this is all down to real and organic views. A video which is just clicked on and not viewed at least 20 seconds (music video not shorts), will not trigger the algorithm. To be sure buy YouTube views, which are organic.

Never consider only one or two platforms to post small and short videos. YouTube shorts tend to work very well for your music and are the most competitive version of YouTube videos. But it's all on the same platform.

Getting your music out there is one thing, but the other thing is to stay productive and keep pushing the release. In an interview about releasing music, Meduza made clear that releases will catch high peaks with promotion after 6 weeks. This states that if you only promote your song for one time, you will lose potential listeners. Furthermore, people who missed the release and look up your profile then, are more likely to add it to their favorites then.

In the music industry secondary promotion is something very normal. Look at lead singles, and them ending up on an album released 2 years after. But you can do it also without having an album coming out. After the promotion period ended, make sure to gain all the information on how your song did. In the section “Release engagement” on Spotify you can track how the song was received, and if it is below 2%, make sure to re-promote to catch the other fans! (Sidenote: 2% does not mean the promotion failed, it's about competing with 100.000 other songs released on the same day)

Blog articles, news blogs, and more are an important key. We have to understand that Spotify takes everything with your song name and artist name on it into account. If a Blog Article is posted about your release after it comes out, the algorithm will be boosted. If they see more people coming from their browsers to your artist page, they will rank you higher. Never underestimate that.

The best and most important at last. Real Streams! Well sure this is obvious, but it's not commonly known. Real streams have the benefit of more user engagement and more organic growth. If you have fake streams, remember that bots can't be fans and won't buy merch or tickets to your show. In conclusion, with organic Spotify marketing and real music marketing companies you will trigger the algorithm of the streaming service to your benefit..

With these strategies, you're well-equipped to navigate the competitive world of music promotion in 2024. Stay innovative, authentic, and persistent to make your mark in the streaming era.

If you do not have time to promote your music online, or if you need help, we focus on helping artists and music labels grow naturally. We work to make your music more seen and get more people to interact with it.

You can check out our website or contact us for more information.